According to our research Snickers is the most popular sweet treat come Halloween here in the UK. The nutty chocolate bar comes up top for 29 British cities throughout the month of October, with Manchester, London and Leeds among the top Snickers loving cities. You may remember when they were called Marathon bars but their famous ads featuring celebs from Mr T to Joan Collins, Rowan Atkinson and Elton John means that Snickers remain firmly on the map since their creation in the 1930s!
In joint second place is the golden wrapped hazelnut and chocolate Ferrero Rocher and the classic Cadbury Dairy Milk with 13 cities each. Their Halloween popularity showing that timeless tastes never go out of style.
M&M’s have taken the US crown for the number one spot, with Texas, California and Florida among the top states declaring it their favourite, the colourful printed candy shells with a milk chocolate filling making the perfect Halloween sweet. Famous for their sugary characters, M&M’s Red and Yellow continue to grace our screens with their shenanigans going global.
The famous Halloween confectionary Candy Corn came in second place with 6 states claiming it as their favourite. The sugary sweet corns are synonymous with Autumn but their packaging makes them difficult to hand out as a trick or treat favour.