1. Not Publishing Frequently Enough

If you’re going to blog then you need to keep it up. One of the biggest blogging mistakes to avoid is to write and publish a blog post, only to leave it a month before you publish another one. If you’re publishing blogs sporadically, or going through bursts of content creation only to follow up with an extended spell of nothing, your blog isn’t going to achieve the results you want. The more content you publish on your blog the more chance you have of keeping readers engaged and interested. Regularly publishing new content is also a great way to help search engines find and rank your blog posts, ultimately driving more traffic to your blog. 

2. Poorly Formatted Posts

Your blog post could be the best written and most informative piece of content online, but if it’s poorly formatted you don’t stand a chance of achieving blogging success. Nobody wants to read blog posts that aren’t displayed in a user-friendly way on the screen. It’s all too easy to concentrate on the content of your blog post and forget about formatting the post in a way that’s easy to read.

3. Forgetting To Optimize for SEO

Blog posts are a mainstay of SEO (Search Engine Optimization) and for good reason. They provide a great opportunity to add keywords and position yourself as an expert in your field. A common mistake that people make when writing blog posts is forgetting to properly optimize their content for search engines like Google. Not doing so can cost you a major amount of potential traffic. The better you optimize your posts for search engines, the more chance you have of appearing high in the search results for your target keywords. 

4. Not Linking to Other Content

Once a reader has landed on your blog and finished reading their chosen post, what do you want them to do next? Read some more of your content, of course! The best way to encourage readers to stick around on your website, and explore more of your blog, is to include links to other content within each post you write. Often, once a reader has completed reading a blog post, they’ll want to go on to conduct further reading on that topic, so you need to be sure to direct them to your content. Not including links to other content in your blog posts will simply lead to readers leaving your website and finding the blog posts they’re looking for elsewhere.

5. No CTA

A key feature of any blog post should be the call to action (CTA) at the end. Readers need to know what you want them to do next. A CTA can be anything from directing readers to another article to read, asking them to follow you on other platforms, or encouraging them to leave a comment with their feedback on the article. All too often, blog posts won’t clearly lay out the next action for users to take which can lead to them leaving the website and dropping out of your ecosystem.