1. WhatsApp Did Not Spend a Penny on Marketing and User Acquisition
Whatsapp founder Jan Koun and Brian Acton strongly disregard advertisements and which is why they neither did invest in the ad since the beginning of the app. Likewise they don’t have a marketing staff. They worked on a straightforward strategy to provide a simplified messaging solution to users while getting new users with time. The WhatsApp company thus invested more in the development side to provide their users with the most like messaging platform.
2. WhatsApp—The Most Banned App
Did you know that despite all of its popularity, it is one of the most downloaded apps, WhatsApp is banned in 12 countries around the globe? Yes, and this makes WhatsApp the most banned app in the world. Along with WhatsApp, Facebook and twitter are not available in seven countries. YouTube is also not accessible for users of six countries in the world. These banns have different governmental concerns of the respective countries. UAE, China, North Korea, Syria, Bangladesh, Iran, and a few other countries do not allow WhatsApp in their countries.
3. WhatsApp Users Opens The App Around 23 Times a Day
WhatsApp revealed its official figures that, on average WhatsApp users open the app 23 times or more per day. This implies that WhatsApp users open the app roughly once every hour. This must be a breakthrough for any mobile app development company.
4. More than 29 Million Messages are Sent Every Minute a Whatsapp
2018 was a productive year for WhatsApp and data shows that around 29 million messages are shared every minute by the users. This massive figure does not include images, videos, and audio recordings and complies only on text messages.
5. Google Offered to Purchase Whatsapp for $10 Billion
WhatsApp founders knew its worth, and that made them reject Google’s acquisition offer for 10 million US dollars in 2014. Later,
Facebook acquire the company for almost double than the Google offer.
6. Facebook Acquired Whatsapp for $19 Billion
On February 19, 2014, the popular social networking website “Facebook”
finally acquired WhatsApp. That day WhatsApp became the biggest purchase of the Facebook company by spending an amount of $19 billion.