7 Stats From Instagram

  1. Instagram users are younger than 34 in 64% of cases.
  2. Instagram currently boastsĀ 2 billion monthly active users. This makes it the fourth most used social media platform. And if you make use of the latestĀ Instagram trends, you have the potential to exponentially grow your reach.
  3. Every day, 4.2 billion Instagram posts are liked by users.
  4. Instagram business account posts typically have an engagement rate of 0.83%.
  5. Itā€™s now theĀ fifth most visited website worldwide. Although this puts it behind other platforms like Facebook and Twitter, itā€™s still one of the most popular social media sites.
  6. According toĀ Insider Intelligence, Instagram generated $43.2 billion in ad revenue in 2022. This is a slight increase from 2021 when the platformā€™s ad revenue amounted to $42.1 billion.
  7. Instagram’s most active users are in India (201 million), the United States (157 million), and Brazil (115 million).