Corona dominates U.S. beer imports

Since hitting the U.S. market in 1981, Corona has been a huge beer import. It dominates today; Mexican beer as a whole accounts for 68 percent of the beer imported into America (more than brews from the Netherlands, Germany, and Belgium). Corona leads that charge, ranking as the No. 1 import in 2017.

Corona Extra is an official sponsor of boxing

Corona Extra proudly proclaimed itself the official beer sponsor of the infamous Mayweather vs. McGregor fight (soap opera?) in August 2017. You can view boxers and bouts in Corona’s video gallery and fight gallery.

Corona is the first imported beer brand to partner with a U.S. university

In 2017, Corona became the official sponsor of the University of Texas Longhorns. The brand’s “Horns Up, Limes In!” assets can be seen across the Texas Longhorns football, basketball, and baseball programs, “responsible drinking” campaign, hospitality, tickets, and media exposure on the Longhorn Network, as well as on other point-of-sale, social, digital, and ad materials, according to a press release. It’s the brand’s first partnership with a college athletics program.

Corona’s biggest fan is the ‘Fast and the Furious’ franchise — for which it is not a sponsor

In an interesting twist of lime, er, fate, Corona’s heavy-handed inclusion in the “Fast and Furious” films is not sponsorship or product placement — just another absurd quirk of the notorious, wildly successful franchise. According to The Ringer, Corona makes several appearances throughout the eight “Fast and Furious” films simply because it struck them as what Vin Diesel’s character, Dominic “Dom” Toretto, would drink. In the first film, in 2001, the beer even gets its own lime, er, line, spoken by Dom himself: “You can have any brew you want … as long as it’s a Corona.” Dom brings Corona up again when offered a tasty Belgian ale in “Furious 7.”  “It’s literally a character in the films,” Chris Morgan, screenwriter for every “Fast” script since the third, “Tokyo Drift,” says.

You, too, can become a Corona model

Part of Corona’s iconic branding is its beautiful, beach-ready bods, as well as the attractive people who hand out free cans and bottles of the stuff at promotional events. This could be you! Although the process varies by state and region, those hoping to live la vida Corona can contact your local beer distributor. The sales team works with modeling agencies to hire those who look the part of “saber vivir,” or knowing how to live.