It didnât begin a long time ago or in a galaxy far far away, but every May 4 it feels like images, memes and promotional deals involving âStar Warsâ have an inescapable gravity. May 4 â or May the 4th, as fans say â has evolved over the years into Star Wars Day, an informal holiday celebrating the space epic and its surrounding franchise.
What is Star Wars Day?
Star Wars Day was created by fans as a sly nod to one of the filmsâ most popular catchphrases, âMay the force be with you.â Get it? Good, now May the 4th be with you too. Itâs not an official holiday. The phrase âMay the 4th be with youâ was used by fans in the years after the first film was released in 1977, and even appeared in a British political ad in 1979 celebrating Margaret Thatcherâs victory as prime minister on May 4 that year.
For some fans, the official Star Wars Day comes on May 25, the date of the first filmâs release. The Los Angeles City Council even declared the date to be Star Wars Day in 2007, although the California Legislature voted in 2019 to designate May 4 as Star Wars Day. May the 4th caught on informally among fans through inside jokes shared on social media and viewings of the films to mark the occasion. Businesses eventually joined in on the fun, with brands ranging from Nissan to Jameson Whiskey running ads or posting on social media about it.
Disney, which acquired Lucasfilm in 2012, embraced the day as a way to further promote the franchise with merchandise, special screenings and other events surrounding the brand.