May The 4th Be With You – Star Wars Day

It didn’t begin a long time ago or in a galaxy far far away, but every May 4 it feels like images, memes and promotional deals involving “Star Wars” have an inescapable gravity. May 4 — or May the 4th, as fans say — has evolved over the years into Star Wars Day, an informal holiday celebrating the space epic and its surrounding franchise.

What is Star Wars Day?
Star Wars Day was created by fans as a sly nod to one of the films’ most popular catchphrases, “May the force be with you.” Get it? Good, now May the 4th be with you too. It’s not an official holiday. The phrase “May the 4th be with you” was used by fans in the years after the first film was released in 1977, and even appeared in a British political ad in 1979 celebrating Margaret Thatcher’s victory as prime minister on May 4 that year.

For some fans, the official Star Wars Day comes on May 25, the date of the first film’s release. The Los Angeles City Council even declared the date to be Star Wars Day in 2007, although the California Legislature voted in 2019 to designate May 4 as Star Wars Day. May the 4th caught on informally among fans through inside jokes shared on social media and viewings of the films to mark the occasion. Businesses eventually joined in on the fun, with brands ranging from Nissan to Jameson Whiskey running ads or posting on social media about it.

Disney, which acquired Lucasfilm in 2012, embraced the day as a way to further promote the franchise with merchandise, special screenings and other events surrounding the brand.

Arsenal 1 Bournemouth 2

Arsenal’s hopes of building momentum before their crucial Champions League tie with Paris St-Germain in midweek were hit as Bournemouth came from behind to win at Emirates Stadium and boost their own European ambitions.

The Gunners head to France on Wednesday looking to overturn a 1-0 loss in the first leg and reach the final of Europe’s premier club competition. Mikel Arteta resisted the opportunity to rest his key players for the game but despite naming a strong Arsenal side against the Cherries, they were undone by a second-half fightback by the visitors. Declan Rice had marked his 100th appearance for the Gunners with the opener in the first half, rounding Kepa in the Bournemouth goal before firing in.

But the visitors were always in the game and, after missing some decent chances in the first half, they turned the game on its head after the break. First, Dean Huijsen equalised in the 67th minute when he headed in from Antoine Semenyo’s long throw. The visitors then took the lead eight minutes later as Evanilson bundled in from a corner to seal a first-ever win at the Emirates for Bournemouth. Arsenal remain second despite the loss but third-placed Manchester City are just three points behind.

Meanwhile, the win for Bournemouth boosted their hopes of securing European football next season as they move up to eighth. Europe is very much the focus for Arsenal as they look to win the Champions League for the first time. But they face a difficult task after losing the first leg of their semi-final to PSG last week, meaning they will have to produce one of their biggest performances in recent years at the Parc des Princes on Wednesday.