It started out as an ice cream shop
In 1975, 22-year old Tony Tan Caktiong, who would later be the president and CEO of Jollibee Foods Corporation, opened 2 Magnolia Ice Cream shops â 1 in Cubao and 1 in Quiapo. By popular demand, he added sandwiches and hot meals to the menu which soon became more popular than the ice cream. Finally, in 1978, Tan Caktiong transitioned his businesses into fast-food restaurants. Prior to opening his ice cream shops, Tan Caktiong had studied chemical engineering. If he didnât transition to the food industry and adapt his food business, we may never have the Chickenjoy that we enjoy today. Today, Jollibee is a global brand with over 9,500 stores in 32 countries, known for its Chickenjoy, Yumburger, and Jolly Spaghetti.
Its name used to be spelled as âJolibeâÂ
In 1978, Jollibee was called Jolibe. Back then, Tan Caktiong was at a loss on how to improve his restaurantâs branding and further its marketing. It wasnât until after he met Manuel Lumba, a marketing consultant, when the establishmentâs name changed to Jollibee to emphasize that itâs a combination of the words âjollyâ and âbeeâ. The same year, Lumba came up with the fast-food restaurantâs logo â a bee similar to what we see today but not as refined.
The Jollibee mascot represents FilipinosÂ
Beyond just enticing customers to buy their food products with an image of a jolly bee, the Jollibee mascot was created to represent Filipinos. Filipinos are known to be some of the happiest people in the world â thus, jolly â and, like bees, Filipinos are hardworking by nature. The beesâ byproduct, honey, also represents âthe sweet things in lifeâ which Jollibee has undoubtedly attained throughout its many years in business.
It has more branches than McDonaldâs in the Philippines
Thereâs a country in the world that has McDonaldâs stores where the international fast-food giant doesnât reign â the Philippines. While Jollibee has a whopping 1,150 stores in the country, McDonaldâs only has over 600. In 1987, Jollibee also began to expand to the international market, opening its first branch overseas in Brunei. Today, the fast-food chain has more than 270 branches abroad, the latest being the one in Madrid, Spain.
There are menu items only available in Jollibee stores abroad
There areJollibee menu items that are only served at their branches abroad. Two of these are Singaporeâs Nasi Lemak Chickenjoy and Bruneiâs Garlic Chicken Curry. In Vietnam, they have Chilli Chicken, Roasted Chicken Pie, and Green Milk Tea. They also have Peach Pie instead of the Philippine Jollibee outletsâ famous Peach Mango Pie. Meanwhile, in some Middle Eastern countries such as Qatar and Kuwait, they have the Jolly Wrap â chicken tenders and veggies in pita bread â and Chickenjoy with kabsa or biryani rice.