1. To inspire your audience
Being able to inspire an audience through writing is a satisfying feeling. It makes you want to do it all the more. And when people respond to you in positive ways, you generate a portion of influence over them. As a blogger, you can inspire people in an infinite number of ways.
Imagine using your words to inspire people to:
- Change their lives for the better
- Make their days more productive
- Create something beautiful
- Help other people
All this is achievable through the power of your blog, so use it wisely.
2. To improve your writing ability
One thing that’s self-explanatory is that starting a blog has a huge impact on your ability to write. Starting out might feel awkward and even slightly alien. But as you get into the swing of writing, you’ll notice it getting easier. The words will flow with greater efficiency and you’ll develop a style that’s uniquely you. Through writing often, you’ll also get a good idea of what people respond to. This stretches your creativity, helping you write more about what people love to read. And in turn, that translates into a larger audience.
3. To build your online brand
Along with learning new skills, the more you write about a subject, the more of an authority you become about it. Becoming an authority in your niche helps build your online brand. By providing value to readers, you’ll soon become recognisable in the community. You’ll be that blogger everyone goes to. They’ll know your knowledge and advice is worth the effort of seeking out. Building your brand is a springboard for transforming your blog into something more.
4. To confront your fears
For me, blogging was an effective way for me to break out of my shell. As an anxious introvert, I found it hard to put myself out there and allow my thoughts and ideas to be heard. Blogging gave me a platform to shout from – a way to confront my fear of being noticed. And in doing so I realised there are people out there just like me. There are many other ways to use blogging to confront your fears. It can be used to overcome impostor syndrome and feelings of not being good enough. Writing about a topic you’re fearful of can be cathartic and help you work through those emotions.
In fact, many people use blogging as a way to aid in their struggles with mental health. This shows that a blog doesn’t always have to be a meticulously planned venture. Sometimes, it can just be a place to collect your thoughts.
5. To generate an income
This is probably the one point you’re most interested in. Yes, it is perfectly possible to earn a living through your blog, lots of people are doing it. But while it’s possible, it’s not easy. Those people you see making a success and a living as bloggers have been honing their craft for years. Through that time they’ve been experimenting and testing things to see what works. And those years of hustle, go hand-in-hand with long hours of work.
Choosing a profitable niche for your blog is a good place to start. Some are easier to earn money from than others. But, selling your services via your blog requires you to build an audience targeting the people most likely to hire you. Whichever route you go down, be prepared to work long and hard for it.
6. To meet new people
One thing that can’t be denied, is that starting a blog, exposes you to a huge community of new people. For each blogging niche, there is a lively community to go with it. What’s wonderful about this is it provides a great way for you to meet new, like minded people. It will be easier to make friends since you share common interests. And, you’ll find blogging communities are not only welcoming but helpful to new bloggers too. Then there’s the events and meetups held in various communities; whatever your niche, you can guarantee there’ll be a vibrant community waiting to embrace you.
7. To document your life
Let’s go back to the early days of blogging. A blog was where you would write about the happenings of your every-day life. I think I may even have an old LiveJournal dedicated to just that, hidden away somewhere. But just because it’s become unfashionable in recent years, doesn’t mean you can’t start a blog for that reason. Blogging to document your life, is a wonderful way to reflect. Past joys and past mistakes, can all be learned from to some extent. So having somewhere to store those memories, can help you see how far you’ve come and how much you’ve learned.