
Over the past 52 years the company built a reputation as the leader of the U.K. coffee market niche. Founded in 1971 by Italian-born brothers Sergio and Bruno Costa, Costa Coffee stemmed from the wish to make quality, good-tasting coffee available to any coffee enthusiast in England.
Costa Coffee is one of the best-known international brands with a one-of-a-kind flavor that is deeply rooted in its history. The main purpose of the brand founded in London in 1971 was to develop a unique, well-flavored coffee and make it available to its customers. The Costa brothers knew a thing or two about coffee and wanted to share this expertise with the British public. They tested 112 coffee mixtures to find Costa’s signature blend.
In a few short years, the brand became well-known in London, and the brothers opened the first Costa roastery in 1978. Costa Coffee’s early business model meant selling its product to restaurants and hotels. The company’s style included a touch of class, as it made deliveries using London’s iconic black cabs. Three years later, in 1981, Costa opened the first Costa Coffee shop in London. The company kept the same classy image, serving coffee in fancy porcelain cups.
Another important landmark in Costa Coffee’s history was the 1995 acquisition by the international hospitality company Whitbread. With Whitbread, Costa Coffee grew from having 39 coffee shops to being the most important coffee shop company in the U.K..
According to Forbes, Coca-Cola acquired Costa Coffee to expand in the hot beverage (coffee) segment, as the coffee company had very good worldwide prospects. The acquisition was announced by both Coca-Cola and Costa Coffee’s parent company, Whitbread, in 2018. It effectively took place in the first half of 2019, for a reported $5.1 billion (via Coca-Cola).
It’s obvious that a coffee brand knows its trade when the picking, roasting, and mixing of its beans are all done in-house. Costa Coffee has long owned its roastery, but in 2017, a year before announcing the Coca-Cola acquisition, it opened one of the largest roasteries in Europe. Located in Basildon, Essex, U.K., the roastery represents an investment of $48.66 million and the location was chosen for its proximity to Tilbury Port, the place where the raw coffee beans used by Costa enter the country.
If you’ve ever tasted coffee, you know that the flavors can vary a great deal and the taste can make it or break it. To guarantee the best quality of its coffee beans, Costa Coffee’s Master of Coffee, Gennaro Pelliccia, had his tongue insured by Lloyd’s of London in 2009. According to The Telegraph, the insurance covered £10 million ($13.78 million). In an interview with Singapore’s Today, Pelliccia mentioned that most members of his family have worked for Costa Coffee. He began working there as a barista when he was 16, then, after several other jobs within the company, was certified as an “Italian espresso taster” by the Institute of Italian Coffee Tasters in 1999.
A very important step in increasing the diversity of Costa Coffee’s products was achieved with the introduction of ready-to-drink coffee options. Coca-Cola announced the launch of the product line in a 2019 press release. These are bottled versions of many popular Costa Coffee drinks, made with the Rainforest Alliance Certified Mocha Italia Signature Blend espresso (double shot) and milk. There are many available options for ready-to-drink Costa beverages. Among them are the double shot espresso flat white, the lattes (simple, caramel, and vanilla, in small or big servings), and the frappes (smooth coffee, choc fudge brownie, and the caramel swirl).