When you are running a business and operating to a tight budget there is always the question of how you can conserve funds but still bring in results. No matter how great your product or service is, or your size you still need to sustain a digital presence and have a robust marketing strategy.
So, how can you achieve this with limited resources? Let’s have a look how you can effectively run your business on a tight marketing budget below:
Gain Organic Traffic From Budget Marketing
While paid social can be extreemily effective, organic social results serve as your strong foundation, don’t have this in place for your social media strategy and any money paid is wasted. There are many ways you can create stand out and interesting social campaigns without spending a penny, you just need to thinking creatively. For example is your customer thrive from engagement get them involved and ask for their testimonials.
For information on creating an organic social media strategy:
Create A Blog
Blogging is a crucial customer acquisition tool for any business. Not only is it inexpensive ( but blogging also provides a variety of benefits. Increased website traffic, more prospective customers, exposure via search engine results, and more. When you have the budget for it, another inexpensive way to get more results from this methods is to use a ppc agency, advanced plugins, and apps.
Become Familar With Platforms
You aren’t going to be successful with gaining organic social media traffic if you aren’t familiar with the platforms you are using. Make sure you have a look at each of the most popular such as Facebook, Twitter, Instagram, Snapchat, Tikitok and Pinterest to start with. You need to do some research to find out which ones your customers/potential customers use the most. Instagram and Tiktok are very commonly seen together at the moment with the use of reels on Instagram as a way to repost Tiktok material.
Create Email Campaigns And Newsletters
Whether it’s a simple onboarding email series or an external newsletter, the most basic email strategies can often have the biggest impact. Just like with a blog, there are some free platforms you can use too. Whether it’s sending the latest blog posts, deals, or topics of conversation on your social media platforms, you should makes sure you don’t send them too often, but regularly. You want to have a significant presence in their inbox but not come across as spam.
Use High Quality Content
When thinking about content for you website, your blog, social media platforms, and emails, you need to make sure the content you are using is high-quality and relevant. If it’s not it can put customers off, and question whether you actually understand them as customers in the first place. For example, if you are aimed towards parents with young children, posting content about teenagers won’t be relevant to them, esepcially if you are marketing thing such as toddler seats, pushchairs, or baby clothing.
This short guide should help you to stay on track when it comes to creating organic traffic while staying on a budget. Do you have any other tips that could help? Please share them in the comments below.