The times, they are a-changin’, especially when it comes to being a musician. In fact, no longer is it about gigging until you get discovered, and then hoping with all your might that you will be signed by a big label. Instead, musicians are now ‘doing it for themselves’ in that they are writing, producing, and marketing their own work online. A topic you can find out all about in the post below.
Do use download and streaming sites.
The first thing you need to get familiar with is using musical download and streaming sites like Spotify, Itunes, and SoundCloud. In fact, instead of fans buying CDs, they are much more likely to stream or download your tracks instead.
Although this method of music consumption has some benefits and some disadvantages for self-promoting musicians. The first being that there are a lot fewer costs involved than creating a CD or pressing vinyl album.
However, the profit per unit is also pretty small as well, something that means many musicians really on repeat plays, and volume of downloads to make a decent living. This being something that can be more tricky to achieve than you would first think.
Don’t forget to ensure your digital tracks are excellent quality.
Happily, there are some things you can do to boost the likelihood of your tracks being streamed and downloaded. The first of these is to ensure that your tracks are of excellent quality. Both relating to the musically and songwriting as well as the production and mixing as well.
Of course, that means most musicians looking to sell their work online will need to their tracks mastered by a professional. Although you will be pleased to note that you can get a free mastering sample from the best professionals online. Even before you have your entire album or even whole track done. Something that can help you to be sure that you are selecting the right person to get you the best result.
Do create a social media presence.
Next, it is essential to remember that successfully selling your music online isn’t only about the quality of your tracks. In fact, a great deal of importance is also placed on marketing and social media presence as well. After all, you won’t have a record company and their significant might behind you for advertising.
To that end, selecting the right social media platforms to promote your music, as well as creating new and engaging content regularly is very important.
Don’t sell your music for use for the first figure offered.
Finally, most musicians selling their work online can only dream of the day when their work gets picked up to be used in TV, film, or other media. However, if you do find yourself in this advantageous position, be careful not to undersell your work.
In fact, the royalties from such use could make up a large part of your total income for years to come. Therefore, it is crucial that you effectively negotiate a reasonable price. Something that means you don’t just bite off the hand of anyone wanting to buy, at their first offer.