4 Ways To Use AI To Improve Your Marketing Strategy

In the past few years, we’ve seen artificial intelligence cropping up everywhere in the business world. From AI chatbots for recruitment to AI generated product descriptions. It’s no surprise that AI can help businesses to improve their marketing strategies. If you’re wondering how you can facilitate this, start off with these four options.

1. Content

It’s impossible to improve your content if you don’t understand its current performance. It’s useful to collect content performance insights, using AI. No matter which industry you are in, intelligent content should be your goal. Intelligent content means that the content has been created and optimized for the best performance possible. To help you to create better content, try content tools such as Vennli. This software can help businesses to enhance their relevance for content tactics. With Vennli, companies can measure metrics and gather performance data.

2 . Programmatic advertising

Programmatic advertising means buying digital media automatically, with the use of machines. By using programmatic advertising you can gain intelligence from consumer data and automate your ad procedures. AI integrations can help companies to improve the success of their ads. With these processes, you can design personalized ads, using pattern detection and data analytics. Using artificial intelligence, marketers can achieve the correct timing for remarketing. Doing so will ensure that consumers are not constantly shown the same ads. To improve programmatic advertising further, companies can use AI software to support budget management.

3. Chatbots

Many businesses are now using chatbots on their websites and social media accounts. By using a chatbot, you can offer your customers a 24/7 service by messaging chat. One of the best things about chatbots is that they can serve a large number of people simulatenously. You can also use these bots to gather feedback about your website or app. Chatbots can be programmed to speak in a huge variety of languages, to offer your customers from abroad a better experience.

4. User Experience

AI can be used to improve user experience on your site, for instance, by giving personalized recommendations. You can also use AI to generate personalized emails to customers who visited your site, but did not buy any products. AI tools are further useful to gain data about user behaviour. When you can access information about how people used your website, you can use this data to improve your marketing strategy. UX is one of the most important areas to consider when it comes to your site. To ensure that the site is appealing to your users, it’s best to work with a talented website designer. With so many similar sites competing for attention, it’s worth investing in something bespoke that stands out.

By considering these four marketing options, you’ll stand to enhance your 2020 strategy and gain more leads. As technology advances forward, it’s likely that this is just the beginning for AI and marketing. To stay current and agile within your industry, it’s advisable to keep up with the emerging AI and marketing trends.

How You Can Reward Staff: 5 Unique Recognition Ideas

When you own a business, you want to ensure that you keep your staff happy. A way of making sure that your business doesn’t stagnate or fail, it’s no secret that upbeat employees = success. Your employees will perform better if they are happy with their work environment, so as a business owner, you should take the appropriate steps to make sure this happens.

And a great way of doing this is through offering them perks and rewards. Of course, throughout the years you can introduce things such as bring your dog to work once a week, work from home days or flexible working. But there are certain rewards that you can implement if they have done something that particularly benefited the business – such as improving sales with a new marketing strategy they created.

So how can you reward them? If you’re unsure as to where to start, here are five unique recognition ideas that you can take inspiration from:

  • Hire a Food Truck

A great (and delicious) reward is hiring a food truck for your office. Whether this is offering tacos, ice cream or another mouth-watering item of food, your staff will love this reward. This is particularly wonderful in the summer months – as you could arrange for it to arrive around lunchtime when the weather is nice, so that they can sit outside and enjoy their treat.

  • Throw A Party 

Everyone loves a good party. So why not throw your staff a party to help celebrate a special achievement? No matter how big or small this party is, your staff will love the opportunity to socialize, eat some food and dance the night away. During the party, consider making a speech in which you thank your staff personally for their efforts.

  • Organize a Fun Day Out

If you really want to treat and reward your staff, why not organize a fun day out for them? No matter what you organize, whether it’s a day at a waterpark, doing a thrilling activity such as paintballing or a simple trip to the local theatre, it will give them that much-deserved break from the office. Taking the time to plan this will show your staff how much you appreciate all that they do for you throughout the year.

  • Purchase Challenge Coins

If you’re looking for something that’s truly extraordinary, consider purchasing custom challenge coins for your staff – or those who have particularly stood out from a company such as Challenge Coins Limited. A unique gift, they can be customized so that your company logo is on there and are incredibly cost-effective. A technique that the military has used for years, it’s something that your staff will love.

  • Give Them Some Time Off

A perfect way of keeping your staff motivated is rewarding them with time off. Whether this is at Christmas or a week throughout summer, it will give them much-needed rest and relaxation away from the workplace. This perk is one that’s bound to be adorned by all of your employees.

4 Ways to Ensure Your Business Doesn’t Stagnate

A business needs to find ways to diversify their brand, introduce new products and grow their audience. If they fail to do one of these things, they risk becoming stagnant and falling behind the competition. This is never a good position to be in as it can seriously hinder your growth potential.

So what should be done about it?

1. Get on social media

One of the best ways to stay relevant and keep up with trends is to get yourself on social media. Social media will help you keep track of what’s going on in the industry, but also gives you a way to keep in touch with your audience. It’s fantastic for networking as well and you’ll definitely want to focus on creating a presence on multiple social media platforms if possible. The use of social media as a marketing tool is incredibly powerful, but you need to use it in the correct way or else it could have a negative effect on your business.

2. Think outside the box for revenue opportunities

Growing your revenue requires that you think outside of the box now and then. This will ensure that you’re diversifying your sources of income and gaining extra capital to assist in your business’s growth. There are many ways to diversify, such as renting out your employees on a contract basis or even renting out your private land and property to other companies. Companies like Vertical Consultants specialize in the renting of your private land to attract telecom companies who are looking to raise cellphone towers in your local area. The goal is to use your resources in an efficient and effective way in order to create more income streams.

3. Don’t do everything yourself

Make sure you don’t try to do everything yourself in your business. This is a common problem that a lot of entrepreneurs face because they’re worried about the costs of hiring an employee. They might also be fixated on quality control, unable to trust others when it comes to communicating with clients or creating products to sell. This is a bad habit to get into and it’s vital that you open up a bit and consider hiring employees. To start, you could also look into freelancers that help you remote with things such as website and logo design.

4. Use modern technologies when possible

The use of computers is essential to be competitive today, but it’s not the only form of technology that you should be looking into. There are plenty of hardware and software solutions that can help you speed up your tasks so that you’re more productive. Even something like accounting can be simplified with the help of cloud accounting software. However, this can quickly become an expensive money sink and it’s essential that you consider how much money you’re spending and how much return you’re getting on your investment. Saving a couple of hours each month could be worth your money as long as the time you save helps you grow your business and generate more revenue.

Precision In Business: The Fine Line Between Success And Failure

Precision is a word that often gets used in business, but what does it mean, and why does it matter for your business? To start with the dictionary defines precision as ‘the quality, condition or fact of being exact and accurate.’ Does this mean anything to you? It might make sense in science or manufacturing, but in business, how does it relate? There is often thought to be a fine line between success and failure in business and precision could be that line; the only difference that will make the difference between the success and failure of your business. You can use precision though to your advantage and make sure your business is on the success side of that line. Being precise in everything that you do may seem like hard work at the beginning, but like everything else, once you get used to it, it just becomes routine.

Precision Will Get Results

Being precise in your business ‘doesn’t mean you need to use digital flow meters to measure everything (although it depends on the industry). It just means that if you make it best and standard practice to operate with accuracy, quality and precision in your business, from the smallest job to the largest, then you will always be improving and because of that, you will see your performance and sales results improving.

Precision Matters In Your Proposition

Being precise in a proposition means getting to the point, forget the jargon and the business-speak, the BS and all the cliches. Don’t tell a prospect anything irrelevant to try and make yourself sound good, just deliver a precise proposition. It is vital to use simple, precise language and remember that less is more, never expand on your core proposition, as ‘it’s more impressive to hold some things back and reveal the benefits about yourself over time.

Precision Is Key In Your Passion

‘There’s no point faking passion or exaggerating passion. If ‘it’s a real passion, then ‘there’s no danger of overdoing it, but if you still need to harness your passion with precision, then that’s okay. Be precise with the language you use when you become passionate and ‘don’t use too many superlatives like, ”amazing”, ”unique”, ”incredible” and ”unbelievable”. Precise, sincere language works more effectively, and examples help to prove the passion.

Precision In Your Clients

Precision is a critical component for a solid, sustainable customer base. Rather than thinking that ‘you’ll just sell to anyone to make money, the best way to create a dynamic, sustainable pipeline is to target with precision and identify your client target niche and stick with it.

Precision In Your Team

To create a team who are going to deliver the results you need and make your business work successfully and as smoothly as possible, then you need to keep them focused and motivated, and the way to do that is to apply precision in the way you lead them. Make sure you have a precise definition of your culture, the vision and precisely what is expected of them. Also, make sure you demonstrate precision in your leadership and lead by example. If you’re not precise, you certainly can’t expect the rest of your team to be.