So apparently this summer, McDonald’s Canada & McDonald’s UK gave Big Mac fans cause for celebration with the addition of the Grand Big Mac to nationwide menus at participating restaurants for a limited time. A twist on the legendary fan favourite, the Grand Big Mac is a bigger Big Mac with even more of the iconic, quality ingredients that Big Mac lovers appreciate.
To unveil the Grand Big Mac, McDonald’s is using ASMR (autonomous sensory meridian response) to awaken guests’ senses to the grandeur of its new burger. The unique “Grand Big Mac Sounds” experience, available via YouTube, takes guests on a journey to discover what makes the Grand Big Mac so special: the sound of a sizzling patty, the squeeze of Big Mac sauce, the rustle of crisp lettuce, and the nestling of the burger on the bun, that will leave listeners’ mouths watering in anticipation.
The Big Mac is one of McDonald’s biggest, most iconic burgers, and in launching the Grand Big Mac, the company wanted to help guests not just see but hear how epic it really is. Being immersed in the sounds of the Grand Big Mac not only sparks your senses in a way you likely haven’t experienced before, but also celebrates a guest favourite in a joyful, unique way and communicates how the Grand Big Mac gives you more of what you love.
The Grand Big Mac has the same ingredients as a Big Mac – two 100% beef patties, a slice of cheese, lettuce, onion, pickles and McDonald’s trademark sauce in a sesame-topped bun – but is described as “just bigger and better”, with the company saying: “What could possibly be better than a Big Mac? A BIGGER Big Mac.”