RIP Eddie Money

Eddie Money, the singer-saxophonist whose string of hits include “Baby Hold On,” “Two Tickets to Paradise” and “Take Me Home Tonight,” died Friday in Los Angeles at the age of 70. “The Money Family regrets to announce that Eddie passed away peacefully early this morning,” the family said in a statement to Rolling Stone. “It is with heavy hearts that we say goodbye to our loving husband and father. We cannot imagine our world without him. We are grateful that he will live on forever through his music.”

Money suffered a series of health problems in recent years, and in August revealed he was battling stage 4 esophageal cancer in a promo for the upcoming season of Real Money, a TV series about the rocker’s life. In July, Money canceled his summer tour after developing pneumonia while recovering from his recent heart valve surgery. “The heart issue was a condition unrelated to his cancer,” AXS TV noted. Despite the multiple health issues, Money still planned on returning to the road later this year.

The Brooklyn-born, Long Island-raised rocker born Eddie Mahoney broke into the music scene after moving to Berkeley, California in the late-Sixties; after nearly a decade honing his craft on the Bay Area rock scene with manager Bill Graham, Money inked a deal with Columbia Records, which distributed his self-titled album in 1977. Eddie Money went double-platinum and both “Two Tickets to Paradise” and “Baby Hold On,” Money’s first single, landed in the upper quarter of the Hot 100, beginning a decade-long stretch where the singer routinely deposited hits on the charts, despite being largely disregarded and derided by rock critics at the time.

In the early Eighties – following a 1981 incident that gave Money the distinction of being the first rocker to overdose on fentanyl – Money made a comeback with his platinum-selling 1982 album No Control and its Hot 100 hits “Shakin’” and “Think I’m in Love.” While the rocker continued pumping out radio gold like “Club Michelle” and “The Big Crash,” 1983’s Where’s the Party? marked the lowest-charting album of his career at that point. However, following another battle with addiction, Money scored the biggest hit of his career in 1986 with “Take Me Home Tonight,” a duet with Ronnie Spector.

Money continued to register hits throughout the late Eighties but slowed his output over the next decade, releasing only three albums including 1999’s Ready Eddie, his last LP of original music. Beloved by his fanbase, Money spent the next two decades as a workhorse-touring artist before health issues slowed him in recent years. The always-quotable Money was also the star of the AXS TV reality series Real Money, which focused on the rocker and his family life. Money married his wife Laurie in 1989. They had five children: Zachary, Jessica, Joseph, Julian, and Desmond. He “made his home” in the Bay Area and performed often in San Francisco’s clubs.

How To Make Payment Easier For Your Customers

Making it as straightforward as possible for your customers to pay when they are shopping on your website is vital for increasing sales for your business. It is why your checkout page is so essential. It is the place where your customers hand over their payment information and finally part with their hard-earned cash, helping you to make that all-important profit.

Here, we explore different ways to make it easier on both you and your customers.

Provide a variety of payment methods

Customers expect so much more than just traditional debit or credit card payments. PayPal, Stripe and various other payment methods are now expected, which you can learn more about. Up to 40% of people think that just having one payment method to choose from looks unprofessional and even suspicious, and would abandon their purchases and look elsewhere if their preferred method of payment was not available. This shows how important it is to have a variety of payment methods available to your customers.

Let customers pay without creating an account

Almost everything we do online now involves creating an account and registering. That’s fine – but think about the number of usernames and passwords we have to remember, and of course, it is recommended that we do not use the same one for different things for security purposes. Many people will simply give up if they can’t remember their details, so alongside a signing in option, allow them to make a purchase as a guest. If you do require signing in to make a purchase, don’t make your password requirements too complicated and make it simple for them to retrieve their details if they forget.

Provide reassurances on security and privacy

Whenever personal information is involved, you always need to go out of your way to showcase the security measures you have in place. Many customers have left a purchase due to having concerns about payment security. You will want to have a Secure Sockets Layer (SSL) certificate for your website in order to provide a secure connection and encrypt credit card information, and, if you trade within the European Union, you will need to make sure you are PCI and GDPR compliant.

Keep distractions to a minimum

Your checkout page is the very end of the sales cycle – the last step. With us having shorter attention spans than ever before, you do not want anything to distract them from completing the checkout process, such as no adverts. The last thing you want to do is get them all this way and then encourage them to click off to a potential competitor. Your main objective here is to see people through to making the final payment so eliminate everything else, including the navigation bar at the top and requesting only essential information.

Follow the tips mentioned above, and you will not only increase sales and decrease shopping cart abandonment, but also create an enjoyable experience that people will come back to and recommend family and friends.