1. EASY TO NAVIGATE
Keep it streamlined and simple. You want to make sure your blog is easy to navigate so people can find what they are looking for, subscribe, follow, and stick around. If it is easy to navigate then your readers will want to stick around and read more content, thus creating a loyal reader. Creating categories on your sidebar is a good example of making it easy to navigate.
2. BRANDED THEME
When someone lands on your blog the theme and layout is what they first see and that’s their first impression of what your blog is about. Even if you have the best written articles in the whole world it simply won’t matter if your blog design is clunky and hard to read. A beautiful design is great, but remember you can find this for the right price. My theme is simple yet elegant, predominantly white with sparks of colour here and there. I use biscuit-lite by Pankogut.com but you can easily find some beautiful themes out there.
3. SEARCH FUNCTION
I think this is a given for any website and that ofcourse includes blogs. Make it easy for me to find what I’m looking for on your blog! Chances are, if I’m reading something on your blog I might want to read something else. So make your search function easy to find.
4. SOCIAL MEDIA FOLLOW
You want your readers and followers to connect with you on other social medial platforms. Facebook might be a bit too personal but you can create a page or account just for your blog. Do not forget to add something as simple as your Instagram link and display it on your sidebar or the header/footer. If you have quite a few links than create a separate block or page just for that. Just so people have every option to follow you.
5. CONTACT YOU
It is very important to create a way for people to contact you. A contact us page is essential for an agency or business who are new to your blog and while perusing around they suddenly have a great, paid collaboration idea for you. But wait! There’s no way to contact you. This can lead to many missed opportunities. It doesn’t need to be fancy. Just a simple way to email you works fine. I recommend having a contact page – I use – WPForms Lite connected to my Gmail account so I receive each submission as an email and if I choose to reply to them, then my email takes over.
6. SHARE BUTTONS
What if you reader enjoys your post or feels that your post is really important and has relevant information and wants to share it with their followers? They go to share but there are no share buttons! That is an opportunity missed! We want to make it as simple and easy as possible for people to share our stuff. I use the Simple Social Buttons plugins free options which I think is one of the best.
This one is a given and I find it silly mentioning it here but…..Set up your comment system so that the majority of your readers can comment. A great option? Disqus. or Brian’s Threaded Comments.This is a simple, easy to use tool that allows comments and also helps you avoid spam.
8. ABOUT ME PAGE
And if your readers wants to know more about you? An About Me Page is a very essential part of your blog. Infact whenever I visit a new blog and enjoy a couple of the posts, then next thing I look for is to find out more about the blogger(s). If that is not available I am left wanting as will your readers. Create a page with information about, a photo or two and anything else you’d like to share.