Learn what makes a good Tweet : Creating any stand out social media content is part art and part science. You’ll get a feel for the art and luckily, the science part can be expressed in a handy list.
According to Twitter, the best performing tweets:
- Contain 1-2 hashtags
- Are conversational
- Are short and sweet (Tweets under 140 characters still perform best)
- Use visual content
- Are tested using analytics and tweaked
- Respond to current events and trending conversations
You can find Twitter trends by navigating to the Trends section of Twitter’s Explore tab.
Use hashtags : Twitter hashtags make your posts searchable, a.k.a available to users who don’t already follow your brand. So, adding hashtags to your posts is a quick way to access new viewers and wider audiences. According to Twitter, you should add 1-2 hashtags to each tweet. Just make sure they’re relevant and, if possible, linked to a wider trend like #FridayVibes.
Use emojis : In a sea of text-only tweets, a well placed winking-face could help your post get seen. People are drawn to color, especially the yellow/red combo of many face emojis. So it makes sense to include a relevant emoji or two to help your Tweet jump out of your audience’s timelines. The more your Tweets are seen, the more followers you’ll gain.
Create Twitter threads: If you have a story to tell that can’t be contained in 280 characters, you need to run a Twitter thread. A thread is a sequence of Tweets connected in series. Twitter marks a thread with the ‘Tweet number/total number of Tweets in thread’ nomenclature, e.g. 1/6, 2/6, 3/6. Not only do people love a good story, but multiple Tweets also means multiple chances to get seen. To create a thread select the plus icon once you’ve drafted your first Tweet and Twitter will add the numbering automatically once you publish.
Engage, engage, engage: One of the best ways to build followers when you’re new to Twitter is to consistently engage on the platform. That means:
- Engaging with your existing followers (answering comments, messages, etc.)
- Tracking your brand mentions and responding to them
- Keeping an eye on retweets and commenting on them
- Posting comments on the posts of non-competitor accounts in your niche
- Liking posts regularly, i.e. every day
Engagement shows the Twitter algorithm your account is active, which boosts your visibility in the Twitter feed. Plus, you’ll give your followers something to stick around for while getting your name in front of people who already follow similar accounts.