Develop a podcast concept
Choosing the right podcast concept for your new podcast is a big part of attracting the right listeners and staying committed to your show.
Follow these tips to narrow your niche and clarify your message.
Define your goals
Why do you want to start a podcast? It’s important to know your why, even if it’s to have fun with friends.
Some good reasons for starting a podcast are:
- to generate leads for a business
- be recognized as an industry leader
- share an important message
Pick a podcast theme or topic
You should feel excited to regularly discuss and research your podcast topic. The more you enjoy your topic, the less likely you’ll experience podfade. Once you have some ideas, do some market research to survey the competition in your genre.
Make it specific
When you zero in on a niche, you attract a more specific and engaged audience. Podcasts that appeal to a broad audience can end up reaching fewer people. People are also more likely to recommend a niche podcast to a friend than a generic one. To make your podcast niche, focus on a sub-category or sub-demographic. Drill down on what makes your podcast different. What unique perspective can you bring to your podcast’s topic?