1. The CEO worked at the original shop as a teen. Then he bought it.Â
Back when the original store in Point Pleasant, New Jersey, was called Mike’s Subs, Peter Cancro began as a sandwich shop wrapper at 14. He eventually earned the right to slice meats, constantly talking to tourists and memorizing their orders. When the owners of Mike’s Subs put the store up for sale, Cancro’s mother encouraged him to buy it. So Cancro bought Mike’s Subs at the age of 17 with a loan from his former football coach (who was also a banker).
2. Jersey Mike’s holds an annual day and month of giving.
The Jersey Mike’s Month of Giving also includes the “Annual Day of Giving” on the last Wednesday of March. On this day, 100% of sales â not just profits â are donated to each location’s local charity partners. In 2024, the Annual Month of Giving raised more than $25 million to help over 200 local charities. This amount includes customer donations and 100% of sales from March 27, 2024. After 14 Annual Months of Giving, Jersey Mike’s has raised $113 million.
3. Danny DeVito was Jersey Mike’s first celebrity endorsement.
Danny DeVito grew up not too far from the original Mike’s Subs at the Jersey Shore. When he became Jersey Mike’s first-ever celebrity endorsement in a commercial, Peter Cancro was skeptical. However, Cancro saw DeVito’s work ethic and commitment during the commercial shoot and realized that DeVito fit well into the Jersey Mike’s culture.
4. Jersey Mike’s is the official naming rights partner of Rutgers Athletics.
Jersey Mike’s has a multi-year agreement with Rutgers University to be the official naming rights partner of Rutgers Athletics. The former Rutgers Athletic Center (The RAC) was renamed the Jersey Mike’s Arena and the space hosts several Rutgers Athletics sporting events and even concerts.
5. There is an alleged secret menu.
There are no official claims for a secret menu at Jersey Mike’s, but many customers believe there to be one. It is unclear if customers are just modifying existing sandwiches to create something new, but the mystery of a secret menu still lives on.Â
6. There are currently three international locations, but not for long.
Jersey Mike’s has two locations in Canada and one in Mexico, however the brand announced a partnership with one of Canada’s largest restaurant operators, Redberry. This partnership expects to open 300 more locations in Canada by 2034.
7. Jersey Mike’s is the official sub sandwich of the NHL.
In 2023, Jersey Mike’s became an official partner of the National Hockey League (NHL) and their subs are the official sandwich. This agreement includes marketing rights and digital advertising on the ice.