The Crunchwrap Supreme was created by Lois Carson, a former member of Taco Bell’s food innovation staff, in 2005. The idea was to create menu items that could be eaten easily on the go or in the car. In its first six weeks 51 millions units were sold, and it later became the fastest selling item in Taco Bell history. Here is how the restaurant describes it: “The Crunchwrap Supreme® is a flour tortilla layered with seasoned beef, warm nacho cheese sauce, a crispy tostada shell, crispy lettuce, ripe tomatoes and topped with cool reduced fat sour cream all wrapped in our signature Crunchwrap fold and grilled to go.”
From the outside, the Crunchwrap Supreme is an unassuming, hexagonal parcel wrapped in a browned tortilla. One bite into the invention and you will be exposed to its magic. The bottom layer is a base of TBell’s signature ground beef drizzled with nacho cheese sauce, a greasy goodness you’re more than familiar with if you’ve had any other menu items. At the center is a tostada shell with dual functions, providing that eponymous crunch while also serving as a divider to the top layer, a bed of iceberg lettuce, tomatoes, and sour cream.
You’re able to get the best of both worlds with the first couple of bites. More often than not, as you get through the Crunchwrap, the tostada shell crumbles and two worlds start to blend into each other, making for a scrumptious hodgepodge of happiness. Its disc shape makes it easy enough to hold in one hand while the other guides Taco Bell’s Fire Sauce to dance around the edges. Crunchwraps are truly a marvelous feat of fast-food engineering. It’s like a delicious multilayer dip all held together by a tortilla. If perfectly made and eaten before it gets too soggy, you get a bite of every one of Taco Bell’s classic, delightful building blocks.
In India, since the beef options are not available, you get the chicken or the paneer version!
