Temu is an online marketplace owned by PDD Holdings Inc., a Chinese e-commerce conglomerate that also operates Pinduoduo. Launched in September 2022, Temu offers a wide array of products, including clothing, electronics, and home goods, often at significantly discounted prices. The platform connects consumers directly with manufacturers and suppliers, primarily based in China, enabling cost-effective pricing.
Temu has experienced rapid growth, expanding its services to multiple countries, including the United States, Canada, and several European nations. By early 2023, it had become one of the most downloaded shopping apps in the U.S. However, Temu has faced scrutiny regarding product quality and safety. In October 2024, the European Union initiated an investigation into the platform for allegedly failing to prevent the sale of illegal products and for employing potentially addictive design elements.
Additionally, consumer reports have highlighted issues such as undelivered packages, incorrect orders, and unresponsive customer service.